In a world of digital marketing and online selling, it’s easy to see why some people would think that business cards are now irrelevant. After all, the information that your customers need can be found online.
But there’s something about the tangible nature of a physical business card that appeals to modern business owners. Imagine running your hands over plush velvet lamination versus downloading a copy of someone’s business card on your mobile phone. What a stark difference, right?
As we navig...

Statistics show that 5.52 million Americans used 10 or more rolls of plastic wrap during the first half of 2019. It’s not hard to see why.

Plastic wraps are convenient to use. You can wrap leftover snacks or produce in them and keep the food in the fridge. There are no additional dishes to wash or cumbersome glass containers to bring along.

But the downsides are obvious. Plastics are not eco-friendly, and they contain hormone-altering chemicals.

The Environmental Health Perspectives found tha...

Custom packaging can make or break a product. It helps make a product successful or discourage people from buying.

In Australia, the government established the plain packaging law, which requires all tobacco companies to remove their branding on cigarette packaging. The logo-free boxes contained only health warnings and images of smoking diseases.

Did it work?

It did. According to the Australian government website, plain packaging helped reduce smoking in Australia.

While badly designed pack...

What is a retrospective?Wrapping up a project feels great, but every great project manager knows that even if all the items are ticked off the list, the work is not yet done. The team must look back on the whole journey — explore the highs, learn from the lows, and chart a smoother course for future projects.After all, challenges are part of every project, but it’s how you learn and grow from them that counts.Retrospectives give you that opportunity to learn. A retrospective, often shortened to...

What is an executive summary?An executive summary condenses long reports or business plans into a clear, concise overview. It’s the first thing your readers see, providing them with a quick overview of your in-depth documentation. It gives just enough information to get them interested, but not overwhelmed with details that give away your full report.Typically, decision-makers such as managers and CEOs don’t always have the time to read through a lengthy report. They need to know, at a glance, w...

Company owners that rely heavily on commercial transportation need a system that helps simplify fleet maintenance. Food delivery, emergency medical services, trucking companies, and more usually have significant operating costs that can be trimmed down with a fleet management system. Even if a business does not have its own fleet, chances are it outsources deliveries to another company. Effective fleet management systems help companies run their business more effectively. The ultimate goal of us...